Simon East has worked with mobile devices and applications for over 20 years. In 2008 he co-founded DriveGain – a company that produces an iPhone app that helps users save fuel as they drive. He started his career at British PDA pioneer Psion and was part of the executive team that transformed Psion’s software group into Symbian. In 2001 he founded the mobile photo uploading company Cognima (later to become ShoZu). For more background see Simon’s LinkedIn profile. You can follow Simon on Twitter@SimonAtWork.