Paul co-founded Screenreach Interactive and created the Screach Product from his vast experience in digital signage and interactive technology. Paul started out creating EPOS, Sales Order Processing and Marketing systems for businesses including Burger King and Dixons. In 2009 he built a number of Twitter based businesses – these included Twe2, a free SMS provider for twitter sold privately by Paul in the same year and a social auction website Tweba, which grabbed the headlines. Since 2010, Paul and his team at Screenreach have seen Screach technology implemented by Bauer Media, Swiftcover.com, Microsoft and Newcastle United Football Club. In 2011 Screach was revealed as one of the PepsiCo 10, making it one of the 10 most innovative start-up products in Europe.