David studied Information System Engineers at UMIST (now the University of Manchester), David co-founded Wapfly, a mobile software business in 2004, at the age of 21.
Initially head quartered in Manchester, Wapfly provided mobile media services for high profile companies such as EMAP, Bauer Media and Condé Nast. He later set up a Sydney office in 2008 to expand the Wapfly reach globally. The Australian business quickly developed into an industry leader working with companies such as the Australian Broadcasting Corporation, WPP, Sony, Vodafone and Mastercard.
In 2009 Wapfly was acquired by 2ergo Group PLC. David held several managerial roles at 2ergo and played a key role in the development of a number of high profile and award winning mobile applications.
David set up One iota alongside Damian Hanson in 2010.