Mobile Media


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Mobile Monday Manchester brought a topic for discussion which was a £203.2 million business in 2011 (IAB/PWC Mobile Adspend Study). Mobile Media saw a rise of 157% YOY 2010/11, which begs the question – what are you doing around mobile media?”

Our chair for the evening was Steven Beckwith owner of 7 Interactive Media Ltd.


Claire Valoti is the MD for O2 Media.  Claire is responsible for continuing to build the O2 Media business that will offer a portfolio of O2 services and cross-media opportunities for brands in the UK.  Previous to this role, Claire was the Head of Digital Display and Mobile at Mindshare and was co-chair at the Mobile Marketing Association.

Client here for Claire’s slides and to check O2 Media’s Video click here



Rob Weatherhead Head of Digital Operations for MediaCom, Rob oversees the delivery of digital campaigns for some of the country’s leading brands. His role spans all elements of the digital space and he is charged with delivering cross channel strategies for MediaCom’s clients.

Click here for Rob’s slides.



Louise Evans has 8 years experience in digital and joined Yahoo! recently from the corporate client world of Unilever, where she was working in Global Brand Management for the Laundry category.

Click here for Louise’s slides.

Tom Cull sits on the Board at Carat Manchester and holds responsibility for the agency’s search & social products. Having built the department over the last few years to their now 55+ PPC, SEO and Social experts, Tom focuses his time on working with key clients on their strategic development, developing the agency’s digital products and working to develop talent within the teams to ensure continued results for their clients.

Click here for Tom’s slides