You are What Your Wear – Is There a Future in Wearable Tech?

“I don’t like Mondays” sung the Boom Town Rats, a statement that most weeks, we here, at Mobile Monday Manchester can agree with. But every few months, a particular Monday comes around which transforms it into the best day of the week for hundreds of the North West’s best and brightest.

This Monday was no exception with over 200 people turning up at our headline sponsor UKFast’s headquarters, complete with giant chess set and a Japanese water garden, to listen to, and take part in, ‘You Are What You Wear- Is there a future in wearable tech?’, our latest event.

The evening comprised of a wearable tech ‘show and tell’ by Google, TransaXiom, Blue Fingers and Intoware, and a fascinating panel discussion and audience Q&A with some of the leading thinkers in the wearable sector. We were joined by:

  • Martin Bryant: Editor in Chief, The Next Web
  • Michelle Hua, Founder, Made With Glove
  • Piers Ridyard, CEO of Nifty
  • Imran Younis, freelance UX Consultant
  • Dan Sodegren, Mobile Marketing Expert

The evening started off with our panel chair Martin Bryant whose first slide read “We’re not ready for wearables”, followed by the assertion that wearables aren’t ready for us. A bold start but one which seemed to represent the general gist of the discussion as the evening went on.

2014, argued Martin, was supposed to be ‘the year of wearable tech’ as was 2013 and, he suspected, as will 2015. Wearable tech, he argued, simply isn’t ready yet to take that mainstream step and become an intrinsic part of our day to day lives.

On a recent trip to Texas for example, Martin forgot to take off a wearable camera whilst going through customs, leading to its confiscation by the TSA and “an hour of them trying to figure out what it was” helped only by “the fact that I was very British and very apologetic.”  People aren’t ready yet, he argued, for wearable tech to take its place in airports or in social situations where the possibility of being recorded could make people uneasy and suspicious.

Wearable tech, Martin concluded, should “fit around your life instead of you having to adapt to it” and as a result, though smart watches could be the exception to the rule, there is unlikely to be a ‘year of wearables’ where the industry skyrockets and these devices become mainstream.

Up next was Piers Ridyard, the CEO of Nifty, one of the most successful kick-starter projects in the UK, who agreed that wearables aren’t ready to become mainstream quite yet but felt that the possibilities for wearables, and the way that they integrate, for example, into the internet of things, could have some interesting implications for the future. If, for example, humidity sensors in gym wear sensed when you had an elevated heart rate or increased humidity  they could instruct your fridge to have a cold glass of whatever you like ready for you when you get home.

But these interesting possibilities, Piers argued, are only feasible when we have the utility to match. We’re currently at the stage where we have innovative ideas for wearable tech but the systems, and specifically the wide stream public adoption, to bring those ideas to life don’t exist. There’s a fascinating future ahead then, but we’re not there quite yet.

Piers was followed my Michelle Hua who opened with a story about a visit to Prague and a 6 hour, -21 degrees, walking tour around the city.  2 hours in, and with frostbite induced desperation, Michelle put her portable hand warmers inside her gloves, making the remaining 4 hours significantly more manageable. On returning home she found that the only heated gloves available in the market were “big black bulky gloves for motorcycle riders” and a distinct lack of attractive, fashionable gloves targeted towards women; and thus Made With Glove was born.

Wearable tech, she argued is an area that is often targeted towards men but one that could well come to be dominated by women. The reason for this, she argued, was that one of the main factors that could bring wearable technology into the mainstream is its relationship with the fashion industry.

Michelle pointed to cooperation between tech companies and fashion labels such as Apple and Burberry and Fit Bit and Tori Burch, working together to make wearables sought after accessories. Interestingly, Michel’s insights picked up on Martin’s point of wearable tech having to fit into our current day to day lives. With fashion putting its mark on the wearable industry, Michelle predicted that it could be the fashion industry that makes wearables more attractive, desirable and eventually mainstream.  The wearables industry, she predicted, could well grow to be worth £70 billion in 10 years’ time depending how well it works with the fashion industry.

Imran Younis was up next to warn the audience not to fall into a trapp. Imran, a UX developer specialising in Android, told the story of how he attended a hackathon competition where he was tasked with using Android to develop a wearable app.  Without a clear, wearable specific idea, Imran and his team took the approach of simply shrinking an existing mobile app. This is the trapp he argued: if wearable apps are to succeed they can’t just be normal apps shrunk down to fit on your wrist; they have to have their own unique functionalities.

Imran followed this by giving the audience a tour through the various functions of Android wear showing that when an app is designed for a specific product it can both be both useful and successful.

Last up was Dan Sodegren, mobile marketing expert, and a man who flies through slides faster than any man alive.  Dan pointed to what he called the “hype cycle, a naughty thing that gets us every time.”  There is always a peak of expectations he argued, a vision of “a brave new world”, and this is where we are with wearables. But, as with many other products, wearable technology hasn’t yet lived up to the hype. The reality, his slides showed, was a large picture of a grumpy faced baby.

So what can bring wearables into the mainstream? The answer, argued Dan, is sectors such as fashion and in-car technology. If, as Michelle argued, the wearables and fashion industry work closely together then they can help make wearables an attractive option. Similarly, if wearables can be integrated with the growing sector of in-car technology, with, for example, the diary on your wearable watch pre-setting your car’s sat-nav before you start your journey, then consumers would be more likely to buy useful wearable tech.

The panel all agreed therefore that the era of wearable tech hasn’t yet arrived, but through making it fashionable, unique and useful then it’s an industry that could still be picked up by consumers the world over.

The audience Q&A drew similar conclusions. One question asked whether utility or fashion was more important in the advancement of wearables. Whilst panellists disagreed on which was more important, with Imran favouring utility and Michelle favouring fashion, all agreed that a successful wearable product couldn’t have one without the other.

Are wearables a technology with numerous problems but no solutions, asked another audience member, why do we need them? No, answered the panel; there are plenty of problems with wearables but there are solutions. Wearables, argued Imran, could be very useful; channelling notifications from your phone to your wrist for example has made him much more productive since you can use your phone less and be more engaged with the world around you! 3G internet, Piers argued, was an innovation whose merits were questioned at first but which we’ve quickly adapted to and become reliant on.

After discussions on whether wearable tech could bring David Hasselhoff’s Night Rider into the real world, and whether wearables for animals could be an emerging market, the final question asked about the benefits of wearables in the healthcare sector.  All the panellists agreed that it’s a market where wearables could take significant strides. Surgeons recording surgeries with wearable cameras, trackers logging patent’s vitals and then delivering them to their doctors, and vibrations from wearable sensors being used to help the visually impaired, were all suggestions for wearable innovation.

Wearable tech, therefore, is still an emerging technology though one which hasn’t taken off with as much momentum as many may have hoped. Yet the prospects for innovation are vast and if wearable developers work to make them useful and fashionable then it’s an area with an exciting future.

Following the Q&A, attendees got the chance to try on some exciting wearables and carry on the discussion at the bar. Thank you to all our sponsors, speakers and everyone who attended. Until the next time…




The Future of mHealth

It’s safe to say Mobile Monday Manchester’s first event of 2014, the Future of mHealth, sponsored by Havas Lynx & CTI Digital, went off with a bang! Over 180 mobile enthusiasts and representatives from large corporates and brands from across the UK turned out to listen to industry expertise from Alere, Havas Lynx, Panaram, The Technology Partnership & panel chair, Farid Khan from eLucid mHealth.

A fascinating subject with a monumental impact, speakers anticipated the Future of mHealth and explored what exciting things are currently happening, reflecting on many of their successful experiences and case studies.

First up, was Farid Khan from eLucid mHealth who explored the chronic problem of medication non-adherence and how mobile can help to alleviate this worldwide problem. Farid explained the drug adherence rate in the developed world was only 32%, with the problem costing the NHS $290 billion annually. Farid presented some innovative mobile solutions such as intelligent packaging and the Dose Recognition system, Companion Diagnostics & the Electronic Wallet to help prompt patients to adhere to their prescriptions.

Following Farid’s presentation was Andy Stopford from the evening’s sponsor Havas Lynx, a global leading healthcare communications group. Andy explored the importance of medical devices and regulation, providing valuable information on some of the key regulatory standards any organisation should think about when developing medical software.

Chris Isaacs from Alere was up next who provided some extremely insightful thoughts on the significant differences between mHealth in the first world and third worlds. Chris provided some key contrasts between the two, with the level of education and awareness and different disease types as two as the main differentiating factors, determining how mobile is applied. Chris emphasised that mobile is a tool, not a new type of medicine and its meaning will emerge from how it is applied within existing healthcare systems.

Next up to present their thoughts was Antony Rix, a Senior Consultant from The Technology Partnerships in Cambridge. Antony seconded thoughts from Andy Stopford, emphasising the importance of legislation within mHealth and demonstrated the lethal consequences failure to comply can have. Using an example from US series Homeland, Antony demonstrated how a lack of security resulted in the hacking of a insulin pump, resulting in a patient’s death!

Concluding the panel was Matt Hunt, the CEO of Panaram, a specialist enterprise application solutions provider. Matt provided insight into how mobile can be deployed in a healthcare organisation, using some of Panaram’s latest work with the University Medical Centre Utrecht as an example. In partnership with Mitel & Zetacom, Panaram replaced the traditional pager system used by over 11,000 doctors, nurses and other employees with a smartphone app as part of a private PGSM network which now plays a crucial role in critical communications.

A live twitter stream was provided by CTI Digital throughout the evening, enabling the audience to engage with the panel and express their thoughts. Thanks to all those in attendance on Feb 17th, we hope you enjoyed the event. For a copy of the presentation, please email hannahp@momomcr.org and keep an eye out for details of our next event, ‘How Mobile Can Help You Run Your Business’, focusing on Enterprise Mobility & BYOD on April 14th.



Augmented Reality

“Death to the QR Code!” – a powerful opening statement delivered to the audience of MoMoManchester on Monday night and a clear indication that it was going to be an evening full of lively debate about the potential of Augmented Reality (AR). The fully booked event was the busiest Mobile Monday Manchester so far with over 150 attendees, and a clear indication of the interest that surrounds the technology.
On the panel for the evening were experts from Blippar, Tinderstone and Zappar, with panel chair Dan Sodergren, who encouraged interesting discussion from the audience.

The tools of the talker are ready while the MoMo attendees network

First to present was Max Dawes from Zappar, who proclaimed the demise of QR codes and how it is now AR that will unleash the true potential of brands. After a brief summary of Zappar and the global companies they have worked with, including Dunkin’ Donuts, Penguin Books and Asda, he let his presentation come to life by showing some impressive live demos incorporating video, 3D and interaction.

Max Dawes from Zappar speaking at MoMo Manchester

Up next was Sam Grimley from Blippar who demonstrated the latest Blippar technology within the Argos catalogue. When ‘Blipped’, the AR technology provided interactive games and additional product information for the reader including potential changes in cost and product availability information. The benefits for customers were clear but Sam told the audience that with this technology, Argos was also able to gain valuable feedback by allowing them to see who was interacting with the catalogue.

Sam Grimley from Blippar speaking at MoMo Manchester

A particular highlight with the audience was the Heinz Tomato Ketchup demo. AR technology enabled the product to come to life with an interactive recipe book so the consumer could see a collection of Heinz recipes. Keen to persuade the sceptics in the crowd that AR isn’t purely a vehicle for advertising, Sam showed how newspapers and magazines use AR to make stories to come to life with 3D images, videos and the ability to feedback to journalists.

David Price from Tinderstone was the final presenter of the evening; he focused his discussion around the benefits AR can deliver to online retailers and gave an interesting demonstration of how online stores were already considering AR to be fundamental to their future. The ability for customers to see items in 3D detail using AR provides online shoppers with an enriched shopping experience to further close the gap between online and physical shopping.

David Price from Tinderstone speaking at MoMo Manchester

The night concluded with a fiery question and answer session from the audience who were keen to learn more about the future of AR and question whether AR technology is just another form of advertising. The panellists were keen to explain that, yes, AR was an excellent means of advertising but also a way to immerse consumers within a brand experience that offered additional content and detail.

A full house at MoMo Manchester's Augmented Reality event

Thank you to the sponsors of the night CTI Digital, who provided an interactive live Twitter stream, and Apadmi.

We are inviting people to join the Mobile Monday Manchester committee, please contact hannahp@momomcr.org if you would like to help or to find out more information.

The next event, ‘Mobile and Healthcare’ will be on February 10th 2014. For sponsorship and speaker opportunities please contact hannahp@momomcr.org



Mobile Money & Payments

“Trust Matters for Mobile Payments”

An easy customer experience, and building consumers’ trust in transaction security will be critical to widespread take-up of mobile payments, according to the panel of experts at the Mobile Monday Manchester event held on Monday 9th September.

With discussions covering innovations in mobile payments using near-field communications (NFC) and mobile wallets, to user and device authentication and security, the Mobile Monday panelists agreed that simplicity and ease-of-use for consumers are the biggest challenges that the mobile payments sector needs to address.

Chairing the discussion, Tim Jefferson, MD of m-commerce consultancy The Human Chain said that a seamless user experience was critical to gaining users’ acceptance and driving mobile payment adoption. Fred Blesser of NFC payment company TransaXiom agreed, adding that users do not want to have to juggle multiple payment applications for different merchants on their device, as this simply adds complication. Fred also demonstrated how his company’s ITSO-compliant NFC payment solution worked.

On the key issue of building trust with consumers, Neil Garner, CEO of NFC mobile commerce firm, Proxama pointed out that the market-leading processors Visa, Mastercard and American Express had spent billions of dollars over decades to build standards governing interoperability, transaction security and fraud management, which equated to consumer trust.

Charles Weir, CTO of mobile app developer Penrillian agreed, and pointed out that firms such as PayPal, Amazon and Apple were building similar levels of user confidence, so any payment system would have to work seamlessly within the framework established by these leading players in order to gain acceptance. Neil Michie, business development manager for NFC mobile payment firm Helixion added that the NFC sector is still very much in its infancy, with between 10 and 15% of UK handsets having NFC capability and perhaps 10,000 of those capable of NFC payments.

The event coincided with PayPal’s announcement of its new ‘Beacon’ technology, which uses Bluetooth to enable people running its app on smartphones to automatically check in at stores and restaurants, and make payments with a verbal confirmation. This is claimed to do away with the need to swipe credit cards when making payments, and is expected to be a significant step in driving uptake of payments.

Nick Black, sales director of Apadmi referred to a recent survey of 2,000 UK consumers which showed that only 17% have so far made any type of payment via a mobile device. The majority (60%) of these transactions were simple bank transfers between accounts, as opposed to purchases. 50% of those surveyed highlighted the perceived security risks as a key concern, and 10% said that complex registration processes for mobile payment services put them off.

Overall, the Mobile Monday session concluded that mobile payments are here to stay and will take off – but banks, retailers and the industry need to work together closely and use their brands to win consumer trust and making it easier and more convenient.

Many thanks for our sponsors for the night Apadmi,The Human Chain,Penrillian and Proxama and further panelists Neal Mitchie, from Edinburgh based mobile payments and technology company,Helixion and Fred Blesser from TransaXiom.

Our next event ‘Augmented Reality’ is on the 11th of November. An event invite will be sent out soon! For sponsorship or speaker opportunities please contact hannahp@momomcr.org.



Demo Night

It is safe to say Monday’s event was by far our most successful yet! Demo Night, which was hosted by BBC Future Media, saw over 160 industry experts and enthusiasts come together at MediaCity UK to see some of the latest mobile technology from across the UK. In a format new to Mobile Monday Manchester, 14 exhibitors had exactly 3 minutes to showcase their innovative mobile technology or application, which was followed by a short Q&A session with the audience. Demos covered sectors from Augmented Reality, Payments, Gaming, Ticketing, Polling, Companion Apps, Education, Sport, CRM’s & Analytics.

First up was Oliver Knowles from Kudan, a market leading Augmented Reality specialist agency from Bristol. Oliver showcased some cutting edge technology within the AR space including ‘ARDJ’; real world product and music mixing technology. See their video of ARDJ in action here.

The BBC’s Ryan Norton followed with their companion app for Antiques Roadshow, bringing a fresh spin to a long running and well-loved BBC program. Interactive features such as the play-along guess the valuation were demoed, seeing how traditional programs are moving into the modern world of all things apps!

Animated apps were also showcased from the gaming sector. Matmi’s Jeff Coghlan and Me We Studio’s Amir Latif presented mobile games on the brink of release – both Rollabear and Orc Orc Orc respectively.

Next up was Andy Nugent from Attido Mobile. Andy showcased one of their products, PassWallet, which brings support for Apple’s Passbook mobile tickets to the Android Platform. The BBC’s, Jitesh Gosai also showcased the automated testing process behind the iPlayer Radio App for Android.

Demos also came from TransaXiom’s Fred Blesser who showcased how their technology allows off line in-game purchases using digital cash. Sparking some great questions from the audience, Fred demonstrated how game developers have a new revenue generating opportunity – all from the scan of a card!

Foofactory’s Darren Steele also showcased how his app, ‘Weekday Vote’, can help keep a finger on the pulse of society. Every weekday a current affairs question is pushed to the people of the UK to get their ‘yes, no, don’t care’ answer, followed by the nation’s results at the end of the day.

Reality Mine’s Rolfe Swinton added a different spin to the night showcasing the power of behavioural analytics, presenting their on-device Mobile Metering solution. Rolfe explained how this helps businesses of all types further understand consumer behaviour and identify what is driving behavioural changes, ultimately leading to crucial insight in the decision making process.

Fantastic Mobile’s Richard Ford followed showcasing their product Sirius Interactive, a multi-purpose CMS system that allows the user to control their online content from a centrally controlled, secure and managed location.

Within the education sector, interesting demos came from the BBC’s Claire Mitchell & Rory Wilson and Apadmi’s Ian Joyner. Demoing their new responsive curriculum website; Clare & Rory showcased the importance of combining varied and formal learning into one knowledge and learning platform.

Ian from Apadmi showcased their unique initiative App in a Day, an in-schools workshop designed to encourage digital learning amongst the youth of today.  Rolled out into secondary schools or as a CPD option for teachers, the 4-hour workshop enables year 9 students to experience building a fully functioning app for the iPhone, using Apple hardware and Xcode.

The demo’s were rounded off by David Birdsall who showcased the BBC Sport app. David explained how they successfully targeted a wide range of users and devices whilst maintaining great user experience, revealing some incredibly impressive figures on the app’s uptake!

The demos were followed by a great chance to network and make some new industry contacts. Commenting on the success of Demo Night, Lucie McLean, Monday’s host and Executive Product Manager at the BBC said “We’re delighted that so many people attended Mobile Monday at Mediacity UK. We really enjoyed seeing the latest mobile innovation happening locally and made some great contacts. We were pleased to be able to demonstrate some of our mobile work and raise awareness of career opportunities at BBC Future Media too.”

Thanks to all those who contributed in making Demo Night such a great success! Registration is now open for the next MoMoMcr event – Mobile Money & Security on the 9th of September at Dukes 92. We our proud to announce that Penrillian will be one of our sponsors for the night, with Founder & Technical Director Charles Weir on the panel.  We are also pleased that Tim Jefferson, Director at The Human Chain will be the panel chair.

For sponsorship or speaker opportunities please contact hannahp@momomcr.org



Web vs Apps 2013

Monday’s event saw the return of a popular topic in the mobile world, Web vs Apps. The panel provided thought provoking opinions on their choices when developing mobile solutions, while demonstrating the benefits that can arise from opting for both. The evening was sponsored by Matmi and Apadmi, and had a full house of mobile enthusiasts to join the debate in an attempt to settle the big question – native or web?

The presentations were kicked off by Team Web, who started with Andrew Betts, from the Financial Times Labs. Andrew presented the idea that apps aren’t a complete solution as they lost the good aspects of the web. He stated that we should support the existing features of the web and see it as a medium in its own right, not an alternative.

The second Web supporter was Tim Haysom, who provided the perspective that we should focus on the greatest functionality of the app being produced rather than whether it should be native or web. He explained that with some apps it is hard to differentiate between the two as they behave in such a similar way but praises the HTML5 video capability. Tim went on to explain how he’s working with Firefox OS which is focused on Southern America and Eastern Europe where they are bringing in low cost smart phones and technology to areas of low availability.

Next up was Darren Cousins, Senior UX / Interface Developer at Reading Room. Darren began his presentation comparing the lifecycle of native and web apps. He stated that native apps are very easy to purchase and download, and if web apps were to have their own App Store it would be a big game changer. He supported Tim’s perspective by explaining that data reveals that although users are split 80% apps and 20% browser, it’s all about data consumption and they don’t really care if it’s native or web. He then continued to explain that web has better performance and can be constantly updated without user effort, while costing less to develop than native. He concluded his presentation by explaining that HTML5 and JavaScript are easier to write and don’t have the same knowledge barriers as native making them a more cost effective option.

The final member on the panel was Rick Threlfall, UX Architect at Waters who presented the argument that HTML5 are less costly in terms of training, equipment and maintenance. He stated that when creating the software no validation is needed, its device agnostic and there is a consistent appearance between devices, all making it an easier process. He concluded by stating that care must be taken with the design as there can be dangers of creating generic apps and some desirable features may be inaccessible.

The second half of the debate was started by the first member of the Apps team, Jeff Coghlan, the CEO and Founder of Matmi. Jeff began by explaining that for Matmi, HTML5 is rarely utilised by the team as the majority of the apps that Matmi develop include use augmented reality and are moving towards gesture movement control – which HTML5 doesn’t have the capability for. He continued by stating that HTML games can be exported to any app which makes them more ‘discovered’ and can make them more successful as its considered that HTML5 versions are less efficacious. Jeff went on to discuss how powerful the app stores are and that content should belong to a person, not a device, and they should be able to take it with them wherever they go. He concluded that the solution chosen can cross over between native and web, but the choice should be made depending on the requirements.

The second App panellist was Gavin Arrowsmith, a Consultant from Apadmi who continued the debate by stating that native and web are valid in their own place. He went on to discuss the hybrid apps solution and the problems of producing a HTML5 web and then selling them in the App Store. He explained that JavaScript misses out important features, making ‘the bad easy and the good bad’. Next, he discussed the time and cost saving myth, stating that there will always be 10% of the coding that will take 90% of the time, concluding that you’re at the mercy of the browser and can often be left with the ‘mystery crash’.

The final panellist was Darren Steele, the Android Product Owner from Rental Cars. He began by stating that the choice is not an either/ or, and demonstrated this through Rental Cars current efforts to transition their customers to their app and how they benefit saving money on tools such as AdWords. He explained that users need to be able to have the same experience on native apps that they have on web to ensure users will choose the native option. Darren stated that they have found more bookings per visitor and repeat bookings on apps, but have 33 times more traffic to their mobile site. He concluded by stating that apps are handier and have greater capability.

After the panellists had finished their presentations, there was a question and answer session which discussed accessibility and the costs surrounding implementation, how HTML5 offers mobility and the choices behind the FT choosing web and their expectations from the UI.

To decide the winner of the debate there was a hand up vote for native or web, and there was a direct split in the room but in a second attempt to find a successor, a cheering vote saw Apps as the champion.



BlackBerry 10

The BlackBerry10 platform has been widely acknowledged as “slick, easy to use and distinctly different to any of its rivals”. With standout handset features such as the keyboard predictive word feature, the BlackBerry hub, swipe to unlock, BlackBerry Balance (to split work/personal identities) and sharing of photos, songs and links via NFC, it’s no surprise that BB10 has been well received by developers, consumers and business’ alike.

Alex Bowker, Business Development Manager, kicked off by talking about the opportunities open to Developers on the new BlackBerry 10 OS. Luca Sale, BlackBerry Developer Evangelist, took over with a more in depth look at the platform and how Developers can build beautiful and engaging applications that will have the users calling for more! He covered topics like Native Development, Web development and UI guidelines.  Matt Graham, Consultant at Apadmi provided a developer’s perspective of creating the Skyscanner native application for BB10. The focus was on the most useful features of the BB10 cascades platform that were encountered.

The panel discussed their experiences on BlackBerry 10 and showed real examples of how it’s worked for them.

Upon launch, BB10 boasted 70,000 apps available to download.

Slides available from the event:

Luca Sale – Developer Evangelist – BlackBerry

Sufain Hassan – Developer/Designer – FaceFlow

Matt Graham – Consultant – Apadmi

Mike Cliffe – CTO – mxData



Windows Phone 8

Sabine Douglas - Apadmi

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Mobile Monday Manchester – WP8 Event 

Mobile Monday Manchester, the centre of North West mobile community for discussion, events and information, hosted its first event of 2013 with the topic Windows Phone 8 on Monday 21st January. Sponsored by Nokia and Apadmi, just shy of 100 attendees braved the poor weather conditions to understand how Windows Phone 8 could benefit them, their business and their development needs.

After a few drinks and networking, the audience took their seat and enjoyed engaging and thoroughly insightful presentations from the panel:

Riaz Ahmed: Developer Evangelist at Nokia. Riaz provided an overview of various apps available on Lumia Windows Phone handsets, and informed the attendees how they can use Nokia Music and Here Maps API’s within their WP8 apps with ease. He enabled the audience to understand resources available through the Nokia Developer network, and awarded two members of the audience Premium Developer Programs as well as giving away a Nokia Lumia 820 handset.

Andy Wigley: Technical Evangelist at Microsoft. Andy focused his presentation on maximising the Windows 8 opportunity, both on tablet and phone platforms. Having less apps available in the Windows Phone store poses a unique opportunity for the developer to gain success in a less crowded marketplace. Andy helped the attendees understand resources available to them to enable and utilise all features available, such as Live Tiles, NFC Connectivity and Wallet features. Andy also covered how using the same codebase can enable you to reach not only the Windows Phone population, but the millions of Windows 8 users too.

Graeme Wells: Product Manager (Windows 8 at Rental Cars). Over the last three months Rental Cars have completed full product lifecycle on Mobile Platforms; from zero mobile presence to seven platforms in three months, Rental Cars have developed apps on Windows Phone 8 and Windows 8 alike. Graeme discussed his relationship with Microsoft throughout the process, the reasons behind platform choice and how they got ‘spotlighted’ in the Windows Phone store. He also compared Windows to other platforms both in terms of technical effort and current results. Rental Cars’ Windows 8 app was launched 26th December 2012, and Windows Phone 8 app is due for release around 31st January 2013.

Pete Vickers: Director at APPA Mundi. Pete provided an introduction to the speakers, Windows Phone 8 and development, as well as providing some useful techniques and methods for developers.

Winners of our Nokia Giveaways:

Lumia 820 phone

Tony Davis – Appsense

2 x Nokia Developer Premium Program

Nick Gallon – RE:SYSTEMS

Alec Stubbs – The Cabbages Shop





Mobile Education

Sabine Douglas - Partner Manager - Apadmi Limited

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A great diverse panel for this topic which sparked a lively debate during Q&As.  Click on the speaker’s name for their slides from the event:

Ian Joyner – Consultant – Apadmi – introducing ‘App in a Day’ a new Education Initiative.

Anne Nortcliffe – Senior Lecturer – Sheffield Hallam University – talked about how smart-devices are potential for student learning.

Jason ‘Jayy’ Wright – Student – Salford University – mobile music producer – showed us samples of how he makes music on his phone.

Stuart Smith – Chief Shepherd – 3 Sheep Limited – gave our audience a sneek preview of their new school app.






Location on Mobile


Shermadeen Miller – Client Strategy Manager – O2 Media – click here for Shermadeen’s slides

Stuart Smith – Chief Shepherd – 3 Sheep Limited – click here for Stuart’s slides

Mike  Dunphy – Managing Director – MD Media Consulting

Denis O’Donnell – XLR Group Limited

3 Sheep Chief Shepherd, Stuart Smith chaired and presented at the October 2012 Mobile Monday Manchester. Focusing on the subject of Location on Mobile, we delegates were presented with compelling statistics and insightful success stories indicating the growth and increasingly diverse applications of mobile location data.

The growth of location based advertising was emphasised by both Shermadeen Miller, Client Strategy Manager at 02 Media and Mike Dunphy from MD Media Consulting as they demonstrated how location is being used to push instant relevant information and special offers to mobile users.

Mike Dunphy and Stuart Smith from 3 Sheep also provided use cases detailing how location data is being used socially in mobile apps to crowdsource veune information and find useful locations such as pubs showing specific football matches. 3 Sheep’s B2C festival app Find My Tent demonstrated how location data is being used to navigate and share specific locations via social media, bringing people together.

Denis O’Donnell from XLR Group Limited and Stuart Smith from 3 Sheep also provided case studies highlighting how businesses are increasingly looking for ways to use location data to improve health, safety and productivity, with transport companies using location apps to monitor the safety of their drivers. 3 Sheep’s Surveyor App also highlighted how location information is being used to speed up the process of on-site data capture and processing.

This MoMoMcr event highlighted how, by innovating with mobile location tools, opportunities are increasing to engage with consumers and businesses alike and a related key message from the evening is that the Digital Sector needs to become more ‘evangelistic’ about these opportunities. The success stories presented at the event prove that location in mobile is useful. Our industry needs to present a more compelling case for the adoption of location on mobile, highlighting the business benefits that localised marketing and improved efficiency it can bring. Our industry also needs to act to acknowledge and allay the fears of traditional industries for whom the adoption of mobile and location based technology may be seen as a huge risk.

The Location on Mobile event presented compelling evidence of the demand for and benefits of mobile location innovation. It’s time to seize the opportunities these technologies offer.


Blog kindly written by Stuart Smith – from 3 Sheep – thank you!