Mobile Media

Tom Cull

Tom sits on the Board at Carat Manchester and holds responsibility for the agency’s search & social products. Having built the department over the last few years to their now 55+ PPC, SEO and Social experts, Tom focuses his time on working with key clients on their strategic development, developing the agency’s digital products and working to develop talent within the teams to ensure continued results for their clients.

An active member of the IAB Search Council and the IPA Search Group, Tom regularly feeds into and promotes the wider industry.”


@TomCull |

Claire Valoti

Claire Valoti was appointed Managing Director of O2 Media in January 2012.  Claire is responsible for continuing to build the O2 Media business that will offer a portfolio of O2 services and cross-media opportunities for brands in the UK.

Before joining O2 Media, Claire worked at MindShare for the past 11 years.  Promoted to Business Director in 2005, she helped build and shape the digital team and led the online display and mobile team for the past four years. During thistime, Claire built her knowledge in mobile, setting the mobile and issues agenda for the agency and the wider industry. She was also Co-Chair of the Mobile Marketing Association for the UK.

In addition, Claire has extensive experience in Automotive, Finance, Technology and FMCG sectors.

Louise Evans

Louise Evans has 8 years experience in digital and joined Yahoo! recently from the corporate client world of Unilever, where she was working in Global Brand Management for the Laundry category. She started her career agency side at OMD back in 2005, where she was planning & buying digital media for leading brands such as Peugeot, Sony and McDonalds. Today she is responsible for delivering the sales strategy for Yahoo.


Rob Weatherhead

Head of Digital Operations for MediaCom

Listed as one of Media Weeks ’30 under 30′ in 2011, Rob has previously held leadership positions at Latitude Digital Marketing, one of the UK’s leading digital specialists, before moving over to full service agency MediaCom to head up their regional digital offering.

Over the course of his career, Rob has managed digital campaigns for clients with budgets ranging from hundreds to millions of pounds and so knows the challenges faced by all different sized businesses.

In his current role as Head of Digital Operations for MediaCom, he oversees the delivery of digital campaigns for some of the country’s leading brands. His role spans all elements of the digital space and he is charged with delivering cross channel strategies for MediaCom’s clients.

@robweatherhead |