Augmented Reality

Dan Sodegren

Awarding winning ex agency owner, digital marketing insider and thought leader, Dan Sodergren is a dynamic, social and mobile marketing specialist who uses all his alternative approach in training to deliver powerful marketing workshops and talks. These “lightning strikes” as he calls them, get attendees thinking differently empowering them to create new ideas. His talks aim to provoke and enlighten as well as inspire.

As a digital marketing consultant, Dan has worked with social, mobile and gaming clients ranging from high growth tech start-ups to companies as big as O2 and Telefoncia in topics as varied as gamifaction, geo location, augmented reality, social media excellence, PPC techniques, RTB and back again. If you want your attendees to know what’s going on in the cutting edge of digital marketing, Dan is the man to tell them.


Max Dawes

Head of Partner Relations at Zappar

Max started his working life as an account man in the world of advertising, at the boutique agency Campbell Doyle Dye on brands including Mercedes Benz, Invesco Perpetual and The Macallan whiskey. Learning the trade from Caspar Thykier (now Zappar Co-founder and MD), Walter Campbell (now Creative Director at TBWA), Sean Doyle (Creative Director at TBWA), Tom Ewart (Executive Creative Director at Publicis, Founder of The Corner), and Gav Thompson (Director of Marketing Innovation at O2).He joined Freud Communications in 2008 to work on what was then called “digital”, across the Freud stable. Highlights included managing the social media outreach for the T-Mobile Dance and Sing campaigns.

An internal move at Freud saw him join a team to deliver the events celebrating the 250th anniversary of Arthur Guinness signing the lease at St James’s Gate Brewery. This became an annual event and went on to be one of the most awarded marketing platforms in Diageo’s history, with Max heading up the talent procurement side of the activity.

Leaving Freud in 2012 Max re-join longterm collaborator Caspar to take the role of Head of Partner Relations at Zappar. Since joining Zappar he has managed and developed the Asda partnership, as well as working across business development with brands including Nissan, Sony Music, Sony Pictures, Warner Brothers, Universal, Disney, Dunkin’ Donuts and many more.


Sam Grimley

Business Development Manager at Blippar

Sam Grimley is the Business Development Manager for Blippar, focussing on building new partnerships with both brands and agencies, creating ways in which Blippar can enhance their business. Recent partnerships include Argos, BSkyB, Arcadia, BMW & Fox Pictures.

Prior to joining Blippar Sam gained valuable experience and input into Product Management; Brand Management; Social Media and On line Acquisition in roles with HSBC, first direct & 3M

A passionate cyclist, imbiber of real ale, and a long suffering Blackburn Rovers supporter who longs for return of Premier League football to Ewood Park.


David Price

David represents the REPL Group’s development arm, Tinderstone. Tinderstone boasts some of the world’s leading games designers (EA sports, FIFA), developers and artists. With the primary aim of marrying bleeding edge software development methodology, with commercially viable solutions – producing rapid ROI for our partners.
This is achieved through retail application, mobility strategies and middle-tier development. Tinderstone are able to boast significant and long lasting partnerships with some of the world’s leading retailers – 3, out of the top 5 largest retailers in the UK.


Jeff Coghlan

Jeff is CEO and founder of specialist digital production agency, Matmi.  The company’s quirky creativity and Jeff’s foresight in global digital marketing have spawned award-winning campaigns for the likes of ASDA, Cancer Research, Comic Relief, Dare 2b, EMI Music (Gorillaz), Mars, Nivea, Parlophone (Lily Allen), Philips, Red Bull, ITV, United Airlines and Vimto Soft Drinks.

“As a digital strategist, my opinions – not always popular or mainstream – have been sought by clients and major advertising agencies. I have been invited to be a guest speaker at many prestigious events to discuss a variety of topics; ranging from the evolution of casual gaming, tech convergence, gamification to the emergence of IPTV”

@matmi | www.matmi.com